About the Company:

SalesX helps companies and teams accelerate sales, deliver superior customer experiences, and optimize business processes on the Salesforce platform.

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Service

Website Development

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Adding Value

SalesX had clear content and design guidelines that they wanted IML to follow, therefore we looked to add value in other ways:

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Conversion Rate Optimization

Leveraging our deep understanding of paid search site visitor behavior, we crafted the website layout and user journey with conversion rate in mind. We used clear & visible call-to-actions, no external links, and directional cues in images/animations to direct the user's attention and guide them towards desired actions, enhancing the overall conversion potential of the site.

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SEO Optimization

We recognize the importance of building a website with an SEO-friendly structure since paid search also benefits from a sound SEO framework. For SalesX, we implemented foundational SEO practices to ensure their site was poised for visibility. This included optimizing site speed, ensuring mobile responsiveness, and structuring pages & content with relevant keywords and metadata, laying a solid foundation for future SEO efforts.

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Marketing Automation

By integrating the website's backend to Salesforce CRM, we enabled dynamic, automated marketing pathways tailored to individual user interactions and behaviors. This personalized approach not only improves user engagement but also drives conversions, making the marketing process more efficient and effective.

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