About the company

JPMD Medical creates the most natural and balanced hairlines by making use of surgical, technical and artistic skills every day. JPMD Medical focuses on providing the highest level patient care and results possible.

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Service

Paid Search Management

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Trust The Process

Tracking Setup

• Implemented comprehensive tracking systems to capture detailed data from every ad click, utilizing URL parameters to record marketing campaign specifics.

Dataflow Integration

• Developed a dataflow framework to merge front-end marketing metrics (click-through-rate, ad spend, etc.) with back-end sales and revenue data.

Data Analysis

• Conducted continuous granular analyses and filtered data by attributes such as location, time of day, etc. to pinpoint performance outliers. This process enabled the identification of both underperforming areas and potential growth opportunities.

Optimization

• Prioritized the reallocation of marketing budget towards high-potential segments while scaling back on less effective areas. This dynamic approach ensured a continuous refinement of the marketing strategy and the maximization of ROI.

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Patience Is a Virtue

Designing longer-term experiments (on the scale of months/years), gives us a chance to collect & optimize with more data

• A larger sample size has several advantages such as enhanced statistical reliability, and more datapoints for deeper funnel metrics (which naturally take a longer time to accumulate an adequate sample size).

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‍The Only Constant is Change

The only thing we’re sure of is that paid search will continue to evolve. We have experienced and embraced the dynamic nature of paid search marketing. Our open-mindedness and constant vigilance has been crucial in maintaining a competitive edge for our clients in a rapidly changing digital environment.