Paul is EVP, Paid Search at Innovation Media Labs. Paul brings 15+ years of B2B/B2C agency and client experience managing $50MM+ annual budgets across numerous industry verticals including entertainment, automotive, insurance, financial services, retail, CPG, QSR, healthcare, and ecommerce. Paul has a proven track record of developing and executing marketing campaigns that drive engagement and revenue. With expertise in data analysis, team leadership, project management, Paul brings a results-driven approach to every project worked on.

Paul is skilled in leveraging data insights to inform strategic decision-making and optimize campaign performance. Whether working with internal stakeholders or external partners, Paul prioritizes clear communication, strategic planning, and proactive problem-solving. Paul has hands-on analytics experience with cross channel reporting, attribution modeling, forecasting, planning & ad hoc performance analysis. He is passionate about staying on top of industry trends and emerging technologies to stay ahead of the curve.

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Fun Fact: Paul's favorite innovation is the artificial creation of electricity because without it a lot of other innovations wouldn't exist e.g., the internet.

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